I was lucky enough to be invited along to ‘Media Meets Money’ at Shoreditch House recently. The conference boasted an interesting mix of digital industry experts, entrepreneurs and financiers who shared their experiences of doing business in the UK and the USA; what the hot opportunities in new media and technology currently are, and how best to finance them. This in itself used to be viewed as a strange partnership – creatives, innovators and moneymen all in the same room. However, as Google’s Communications Director for Europe, DJ Collins pointed out in one of the panel sessions, "in years to come the idea that media and money don't go hand in hand will be seen as quaint".