OBJECTIVES

To make every school within the Cognita family the most distinctive and effective version of itself. To ensure each school is aligned with the Cognita brand principles and the 3 pillars of education:

• Academic excellence

• Developing character

• Nurturing a global perspective

METHODOLOGY

A review and upgrade of:

• Current brand positioning

• Core proposition

• Communications strategy

• Key messaging and visual equity

   

KEY STAGES

Each school to complete and analyse the following info for brand refresh:

1. Competitive environment, local market dynamics, external factors

2. Customer segments/types and potential targets - existing, past, potential parent attitudes

3. Current proposition & communications