Specialists in UK breaks designed exclusively for adults, Warner Leisure Hotels, has appointed Mimo Brands and Carter Wong to undertake a comprehensive brand identity refresh.
Operating 14 hotels and resorts, Warner Leisure Hotels is known for its elegant buildings, gourmet restaurants, and an offering that ranges from activity and entertainment holidays, to cultural experiences and spa breaks.
Planned for launch in 2022, the new brand identity will emphasise the re-energising possibilities of a Warner Leisure Hotels break. The goal of the project is to change brand perception and give presence to the individual character of the 14 hotels, within a single brand visual framework.
Mat Finch, commercial and marketing director at Warner Leisure Hotels, said: “We’re thrilled to be working with Mimo Brands and Carter Wong to evolve our brand identity. We’ve been busy adapting our missions and propositions to keep delighting our existing guests and also attract young-at-heart new guests who may not have previously considered a short UK break with us.
“The new brand identity will aim to evoke the feeling of liberation from routines, both of daily life and of typical holidays.”
“Warner Leisure Hotels is a fantastic brand, with a distinctive position in the UK leisure market and scope to reach a wider audience,” said Nicolette Robinson, strategy director at Mimo Brands.
Sarah Turner, managing director of Carter Wong, said: “Our partnership with Mimo Brands will help set the brand values and define the new look and feel and tone of voice to attract new guests.”
“We are both thrilled to welcome Warner Leisure Hotels as a client.”