B2B portfolio positioning & identity
Digital product packaging and messaging
Defined organisational values, developed masterbrand strategy, clarified role for contact centre internally & externally
Created new brand to generate preference and loyalty
Created brand manifesto to guide future expansion
Channel brand repositioning and messaging
Country positioning and messaging
Rationalised brand portfolio
Designed new approach to communication of quality/value proposition
Created distinctive new engagement strategy)
Channel brand positioning and messaging
Portfolio positioning and messaging
Delivered complete re-brand of organisation pre-sale