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    <loc>https://www.mimobrands.com/clientsay</loc>
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      <image:title>What Our Clients Say</image:title>
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      <image:title>What Our Clients Say</image:title>
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      <image:title>What Our Clients Say</image:title>
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      <image:title>What Our Clients Say</image:title>
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    <loc>https://www.mimobrands.com/news</loc>
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    <lastmod>2022-07-04</lastmod>
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      <image:title>THE BLOG</image:title>
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    <loc>https://www.mimobrands.com/news/2022/7/4/how-marketing-principles-can-help-independent-schools-compete-in-an-increasingly-price-sensitive-environment</loc>
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    <lastmod>2022-07-04</lastmod>
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      <image:title>THE BLOG - How Marketing Principles Can Help Independent Schools Compete - Make it stand out</image:title>
      <image:caption>Photo by Ivan Aleksic on Unsplash</image:caption>
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  <url>
    <loc>https://www.mimobrands.com/news/2022/6/16/why-should-brand-amp-hr-teams-unite-to-focus-on-the-employer-brand</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-16</lastmod>
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      <image:title>THE BLOG - Brand &amp;amp; HR Teams  Should Unite to Focus on the Employer Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.mimobrands.com/news/2022/6/9/the-new-new-new-normal-for-retail-brands</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c41200e4b055c49fb8b969/23127bc3-3ba6-4b95-828d-05a8ec4106f2/hybrid+working+diagram.jpeg</image:loc>
      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c41200e4b055c49fb8b969/7eca2fb1-b1f3-4ac6-800f-2d637d8d886a/inflation+chart.png</image:loc>
      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Source: parliament.uk</image:caption>
    </image:image>
    <image:image>
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      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Source: homebase.co.uk</image:caption>
    </image:image>
    <image:image>
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      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Source: lick.com</image:caption>
    </image:image>
    <image:image>
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      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Source: amazon.com</image:caption>
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      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Source: marketingweek.com</image:caption>
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      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Source: ao.com</image:caption>
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      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Source: yourlocalguardian.co.uk</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c41200e4b055c49fb8b969/7248d196-a576-478f-91ac-2962a15c2359/travelling+to+work+graph.png</image:loc>
      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>THE BLOG - The New New (New?) Normal for Retail Brands - Make it stand out</image:title>
      <image:caption>Source: guardian.com</image:caption>
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    <loc>https://www.mimobrands.com/news/2022/1/18/mimo-brands-and-carter-wong-to-refresh-warner-leisure-hotels-brand</loc>
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    <lastmod>2022-08-15</lastmod>
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      <image:title>THE BLOG - Mimo Brands and Carter Wong to Refresh Warner Leisure Hotels’ Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.mimobrands.com/news/2016/11/9/the-truth-about-lunch-in-10-bite-sized-chunks-2</loc>
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    <priority>0.5</priority>
    <lastmod>2020-03-30</lastmod>
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      <image:title>THE BLOG - THE TRUTH ABOUT LUNCH IN 10 BITE-SIZED CHUNKS - 2</image:title>
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    <loc>https://www.mimobrands.com/news/2016/10/19/food-that-feeds-your-mood</loc>
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    <priority>0.5</priority>
    <lastmod>2019-02-25</lastmod>
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      <image:title>THE BLOG - THE TRUTH ABOUT LUNCH IN 10 BITE-SIZED CHUNKS.</image:title>
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    <loc>https://www.mimobrands.com/news/2016/3/4/all-time-is-equal-but-some-time-is-more-equal-than-others</loc>
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    <lastmod>2016-09-29</lastmod>
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      <image:title>THE BLOG - Do your customers value time spent with your brand?</image:title>
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      <image:title>THE BLOG - Do your customers value time spent with your brand?</image:title>
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      <image:title>THE BLOG - Do your customers value time spent with your brand?</image:title>
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      <image:title>THE BLOG - Do your customers value time spent with your brand?</image:title>
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    <loc>https://www.mimobrands.com/news/2015/8/19/apple-rocks-barbour-sucks-a-tale-of-two-customer-experiences</loc>
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    <lastmod>2018-05-01</lastmod>
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      <image:title>THE BLOG - Apple rocks.  Barbour sucks. A tale of two customer experiences.</image:title>
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      <image:title>THE BLOG - Apple rocks.  Barbour sucks. A tale of two customer experiences.</image:title>
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      <image:title>THE BLOG - Apple rocks.  Barbour sucks. A tale of two customer experiences.</image:title>
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    <loc>https://www.mimobrands.com/news/2015/3/10/theres-a-word-for-that-brand-language-that-makes-a-difference</loc>
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    <lastmod>2015-03-10</lastmod>
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      <image:title>THE BLOG - There’s a word for that – brand language that makes a difference.</image:title>
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    <lastmod>2015-03-25</lastmod>
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      <image:title>THE BLOG - Brand language: it all sounds the same.</image:title>
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      <image:title>THE BLOG - Brand language: it all sounds the same.</image:title>
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    <loc>https://www.mimobrands.com/news/2015/1/26/brand-man-the-role-of-communications-in-our-survival</loc>
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    <lastmod>2015-01-27</lastmod>
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      <image:title>THE BLOG - Brand man: the role of communications in our survival.</image:title>
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      <image:title>THE BLOG - Brand man: the role of communications in our survival.</image:title>
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    <loc>https://www.mimobrands.com/news/2014/12/4/top-5-branding-tips-for-your-start-up-business</loc>
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    <lastmod>2014-12-04</lastmod>
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    <loc>https://www.mimobrands.com/news/2014/11/18/my-brand-your-brand</loc>
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    <lastmod>2014-11-18</lastmod>
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      <image:title>Welcome - “Remarkable ability to make the complicated simple.”</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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    <lastmod>2014-09-25</lastmod>
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      <image:title>Our Clients Say...</image:title>
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    <image:image>
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      <image:title>Our Clients Say...</image:title>
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    <image:image>
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      <image:title>Our Clients Say...</image:title>
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    <image:image>
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      <image:title>Our Clients Say...</image:title>
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      <image:title>ClientLogos</image:title>
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    <image:image>
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      <image:title>ClientLogos</image:title>
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    <image:image>
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      <image:title>ClientLogos</image:title>
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    <lastmod>2016-03-19</lastmod>
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      <image:title>we solve messy branding problems</image:title>
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  <url>
    <loc>https://www.mimobrands.com/get-in-touch-1</loc>
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    <priority>0.75</priority>
    <lastmod>2016-03-16</lastmod>
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    <priority>0.75</priority>
    <lastmod>2016-02-11</lastmod>
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      <image:title>We solve messy branding problems - Dixons</image:title>
      <image:caption>Defined organisational values, developed masterbrand strategy, clarified role for contact centre internally &amp; externally</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c41200e4b055c49fb8b969/1422356406498-03YHCBUEOKV5K1C0Y3KU/712883.png</image:loc>
      <image:title>We solve messy branding problems</image:title>
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    <image:image>
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      <image:title>We solve messy branding problems</image:title>
    </image:image>
    <image:image>
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      <image:title>We solve messy branding problems</image:title>
    </image:image>
    <image:image>
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      <image:title>We solve messy branding problems</image:title>
    </image:image>
    <image:image>
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      <image:title>We solve messy branding problems</image:title>
    </image:image>
    <image:image>
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      <image:title>We solve messy branding problems</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Feed - How Marketing Principles Can Help Independent Schools Compete</image:title>
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      <image:title>Blog Feed - The Truth about Lunch in 10 Bite Sized Chunks 2</image:title>
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      <image:title>Blog Feed - Mimo Brands and Carter Wong to Refresh Warner Leisure Hotels’ Brand</image:title>
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      <image:title>Blog Feed - The New New (New?) Normal for Retail Brands</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Homebase Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c41200e4b055c49fb8b969/7027b547-92ab-4ec4-88ad-a9369c84c503/Mimo+2.PNG</image:loc>
      <image:title>Homebase Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c41200e4b055c49fb8b969/92a37dc0-c8a5-460a-a260-11f99911ae21/Mimo3.PNG</image:loc>
      <image:title>Homebase Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c41200e4b055c49fb8b969/1636372216664-8M1TQEZW8NCVRC3L99LB/lisa+tickle+quote.png</image:loc>
      <image:title>Homebase Case Study</image:title>
    </image:image>
  </url>
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