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MIMO
  • HOME
  • Our Blog
  • CASE STUDIES
    • East of England Coop
    • Homebase Case Study
  • Contact
 

A little light reading if you love building business value as much as we do.

 
 
Recent Posts
How Marketing Principles Can Help Independent Schools Compete
July 4, 2022
How Marketing Principles Can Help Independent Schools Compete
July 4, 2022
July 4, 2022
Brand & HR Teams Should Unite to Focus on the Employer Brand
June 16, 2022
Brand & HR Teams Should Unite to Focus on the Employer Brand
June 16, 2022
June 16, 2022
The New New (New?) Normal for Retail Brands
June 9, 2022
The New New (New?) Normal for Retail Brands
June 9, 2022
June 9, 2022
Mimo Brands and Carter Wong to Refresh Warner Leisure Hotels’ Brand
January 18, 2022
Mimo Brands and Carter Wong to Refresh Warner Leisure Hotels’ Brand
January 18, 2022
January 18, 2022
November 9, 2016
THE TRUTH ABOUT LUNCH IN 10 BITE-SIZED CHUNKS - 2
November 9, 2016
November 9, 2016
THE TRUTH ABOUT LUNCH IN 10 BITE-SIZED CHUNKS.
October 20, 2016
THE TRUTH ABOUT LUNCH IN 10 BITE-SIZED CHUNKS.
October 20, 2016
October 20, 2016
Do your customers value time spent with your brand?
September 29, 2016
Do your customers value time spent with your brand?
September 29, 2016
September 29, 2016
temper
September 6, 2015
Apple rocks. Barbour sucks. A tale of two customer experiences.
September 6, 2015
September 6, 2015
There’s a word for that – brand language that makes a difference.
March 10, 2015
There’s a word for that – brand language that makes a difference.
March 10, 2015
March 10, 2015
Brand language: it all sounds the same.
February 12, 2015
Brand language: it all sounds the same.
February 12, 2015
February 12, 2015
Brand man: the role of communications in our survival.
January 26, 2015
Brand man: the role of communications in our survival.
January 26, 2015
January 26, 2015
Top 5 branding tips for your start-up business
December 4, 2014
Top 5 branding tips for your start-up business
December 4, 2014
December 4, 2014
My brand. Your brand.
November 18, 2014
My brand. Your brand.
November 18, 2014
November 18, 2014
Insight pays
September 23, 2014
Insight pays
September 23, 2014
September 23, 2014
When Tomorrow Comes
September 23, 2014
When Tomorrow Comes
September 23, 2014
September 23, 2014
How long will I love you?
July 21, 2014
How long will I love you?
July 21, 2014
July 21, 2014
Proving the Soho brand.
June 16, 2014
Proving the Soho brand.
June 16, 2014
June 16, 2014
Long live Brand Barlow
May 13, 2014
Long live Brand Barlow
May 13, 2014
May 13, 2014
Good brand identity is like good food.
February 24, 2014
Good brand identity is like good food.
February 24, 2014
February 24, 2014
You can’t say that!
February 24, 2014
You can’t say that!
February 24, 2014
February 24, 2014
Be confident in naming your brand
February 5, 2014
Be confident in naming your brand
February 5, 2014
February 5, 2014
Branding in the iGaming sector
December 18, 2013
Branding in the iGaming sector
December 18, 2013
December 18, 2013
What is a brand? And building brand value.
December 9, 2013
What is a brand? And building brand value.
December 9, 2013
December 9, 2013
Giles Thomas Interview with SBC
October 4, 2013
Giles Thomas Interview with SBC
October 4, 2013
October 4, 2013
I should be so lucky
July 28, 2013
I should be so lucky
July 28, 2013
July 28, 2013
Google Zeitgeist 13. It's not about the money money money.
May 21, 2013
Google Zeitgeist 13. It's not about the money money money.
May 21, 2013
May 21, 2013
The problem with trust
May 14, 2013
The problem with trust
May 14, 2013
May 14, 2013
Less is more
May 1, 2013
Less is more
May 1, 2013
May 1, 2013
"Geeks can't sell ****"
April 15, 2013
"Geeks can't sell ****"
April 15, 2013
April 15, 2013
24 Hour Marketing People
March 25, 2013
24 Hour Marketing People
March 25, 2013
March 25, 2013
 

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