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Good brand identity is like good food.

It comes in many flavours and colours, but ultimately it conforms to a few conventions that separate the awesome from the average.

You can tell when food, regardless of how special or everyday it is, has been prepared by an expert food lover, an expedient novice, or worse still, on a production line.

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tags: advice, agency, Brand Identity, branding, branding conversation, company, Identity, london
categories: Blog, Branding
Monday 02.24.14
Posted by Giles Thomas